The draft is not the page
Approved copy still has to be broken into fields, modules, metadata, links, and page structure before it becomes a customer experience.
Brief-to-Page Authoring
From approved source to publish-ready page
Gradial turns the briefs, copy documents, and Figma files your team already produces into structured, publish-ready pages in your content management system. Web and content operations teams keep editorial control without retyping every field by hand.
Stop using web teams as the retyping department
Design handoff becomes production work
Design intent gets translated manually from Figma into the component library, creating more handoffs and more room for inconsistency.
Approved work waits in a queue
Regional and product marketers can finish the source copy quickly, then wait behind a CMS production queue before the page is ready to review.
Turn existing source material into a governed CMS draft
Gradial carries approved direction through the operational steps required to create a structured CMS draft, while keeping review and release authority with your team.
1. Hand over approved direction
Start with the brief, copy document, SharePoint file, Figma design, ticket, or launch plan your team already uses. Gradial keeps the approved source and the requested outcome attached to the work.
2. Map content to the model
Gradial maps headings, body copy, calls to action, proof, assets, metadata, and layout intent to the supported template, fields, and components in your CMS.
3. Build where the page belongs
Gradial authors the page in the destination system, places approved content and assets, applies metadata, connects links, and preserves the route and page structure.
4. Review the complete draft
The page arrives as a structured draft in the normal review flow. Ambiguous mappings, unsupported layouts, and judgment calls are surfaced instead of silently guessed.
5. Verify before release
Gradial verifies the saved content and rendered experience. Approved changes move through the release process your organization configures, with activity and decisions recorded for traceability.
Built for the teams between approved and live
Web operations teams
Move source documents into structured CMS drafts without spending the week transcribing content into fields.
Content operations leads
Reduce the production queue for repeatable page builds while keeping content models, approvals, and evidence attached to the work.
Regional and product marketers
Get approved campaign and product copy into a reviewable page sooner, without taking ownership of CMS assembly.
Governance stays attached to the page build
Gradial applies the same context and controls during assembly that your team uses during manual authoring. Draft creation remains separate from approval and release.
Approved content models
Gradial maps content to supported templates, components, fields, and references instead of inventing a one-off structure.
Traceable source context
Product facts, customer proof, source copy, design direction, and workflow rules remain visible to the people reviewing the draft.
Human review and release control
Your editors decide what advances. Draft authoring, approval, and publication remain separate actions with scoped authority.
Operational traceability
The workflow records sources, actions, checks, exceptions, and decisions so teams can understand how the page was assembled.
Connect the source to the system where the page belongs
Gradial connects source materials, design direction, content systems, asset libraries, and workflow tools so the page build happens inside the stack your team already runs.
AEM Sites & Assets
CMS and DAM
Contentful
CMS
Drupal
CMS
Sitecore
CMS
Figma
Design
Word
Source content
SharePoint
Source content
Bynder
DAM
Jira
Workflow
Frequently asked questions
Gradial maps the page to the approved templates, components, fields, and references available in your CMS. If the requested experience does not fit the supported model, the workflow surfaces the conflict for a design or engineering decision.
